CDP Core Platform
Data in. Identity resolved.
Consent enforced.
The customer data foundation: validated imports, one identity across every channel, and consent checked before anything leaves.
Purpose-level consent, data-subject-request clocks and a policy gate on every export. Enforced before an audience leaves the platform, not after.
Identity graph
One person across every identity.
UnionID, OpenID, phone, email and member ID stitched into one profile, with anonymous-to-known binding, match confidence and audit.
Consent and privacy
PIPL and GDPR, as a purpose register.
Data-subject requests with deadlines, data-usage policies, and a gate that checks consent on every export.
Capabilities
The front door for customer data.
Data hub
Schemas, source connectors and CSV, FTP and API imports, validated before anything touches a profile.
Scheduled imports
Scheduled and on-demand imports from PMS, store, WeChat, web and file sources.
Governance
Four scoped roles, read-only enforcement for analysts, and a full audit trail of every action.
Separable
Take the CDP core alone, or as the foundation under the media and intelligence products.